How Vodafone Stays Connected

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Vodafone is powered by the need to go fast and stay connected. They want to create a digital society that includes everyone. As part of their product development, they turn to real people to influence innovation in real-time.

Here’s how Vodafone stays connected using OnePulse.

The Challenge

When Vodafone became the first UK broadband provider to offer a Wi-Fi 6E-enabled router, Vodafone wanted to move away from the usual number-based names to something more premium and human.

The Approach

The Vodafone team had a list of potential names for the new product. They used OnePulse to see what consumers thought. By asking open-text questions, they got honest, unfiltered opinions on each name.

Through their research, they discovered how these names influenced consumer perception. More specifically, they learned that consumers connected with names that were clear and authentic.

The feedback also showed that people expect the Wi-Fi router to be fast and powerful.

Continuing their brainstorming, the team moved on with a ranking system to identify the name that resonated best.

The Solution

A few Pulses later, they landed on the name ‘Ultra Hub’––—a name consumers associated not only with speed and strength but also with a premium feel.

Vodafone used OnePulse to continuously ask questions, trusted the consumers, and made use of the platform’s agility to iterate and innovate until they had a name that worked.

Other Use Cases

Today, the telecom company continues to discover new insights, test ideas, and address doubts. Here’s how else they’ve leveraged OnePulse:

• Predict consumer awareness, familiarity, and excitement for various tech trends.
• Understand environmental concerns, sustainable habits, and choices.
• Stay informed on consumer challenges with rising living costs.

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